This is the mission of The Land of A Thousand Hills Coffee company. They sell fair trade Rwandan grown coffee that provides a living Wage to coffee growers, micro-finances loans to widows, and engages redemption in a very tangible way across the world. JARBYCO helped them fulfill that mission at the Catalyst Conference (Atlanta, GA) by allowing churches the chance to win one year of FREE coffee beans simply by texting the word COFFEE. Free cups of coffee were given away in mass quantities, and a printed text prompt wrapped around the coffee sleeve. This text campaign created a buzz among the conference attendees and helped the coffee company spread its mission so others may also drink coffee and do good.