This year at Lollapalooza the after party scene was more intense than ever. Every venue in the city had something going on and some special artist showing up. One special guest decided to promote his after party at the Hard Rock using JARBYCO to power the list.
They didn’t want the public to know the location of the party until the day of. Traditionally this would be incredibly hard to do with fliers, calling people, or even email. So Jarbyco stepped in and came up with a solution. We gave the artist the ability to have guests RSVP via their cell phones when they got the invite. Then at 10am on the morning of the party we sent out a text to all of the people on the list letting them know the time and place of the party. This was a huge success!